Smartnumbers: A Unique and Memorable Way to Connect with Customers

Businessman looking at city views while on the phone.

Companies are continuously looking for novel and creative methods to engage with their customers in today's fiercely competitive business environment. Utilizing smartnumbers is one option that has grown in prominence in recent years.

What are Smartnumbers?

Smartnumbers are a type of 1300 number in Australia that are designed to be easy to remember and more memorable than traditional 1300 numbers. These numbers typically consist of a combination of words or phrases that are easy to recall, such as 1300 FLOWERS or 1300 HOTELS.

The idea behind smartnumbers is simple: by providing customers with a memorable phone number, businesses can increase their call volume. This, in turn, can help businesses to build their brand recognition, improve their customer recall, and generate more revenue.

Benefits of Using Smartnumbers

There are several potential benefits to using smartnumbers for a business, including:

  1. Increased Memorability: The most obvious advantage of smartnumbers is that they are easy to memorise. This may assist firms in increasing brand recognition and consumer recall, which is especially crucial for organisations that rely on advertising to reach their customers.
  2. Improved Marketing: Use smartnumbers in your marketing campaigns and advertising, and integrate them into your promotional materials such as brochures, business cards and websites. This will help increase your business brand awareness.
  3. Increased Call Volume: Providing your customers with a memorable, easy to use phone number will encourage them to call. This can be particularly important for businesses that rely on inbound calls to generate revenue.
  4. Better Tracking: Smartnumbers are unique and make it easier for businesses to track the effectiveness of marketing cammpaigns, refine marketing strategies and generally improve their return on investment.

How to Get a Smartnumber

The Australian Communications and Media Authority (ACMA) manages the allocation and use of smartnumbers in Australia. Businesses can purchase smartnumbers through the ACMA's dedicated website, where they can search for available numbers and view a list of all smartnumbers that have been allocated.

The ACMA sets the rules and standards for the use of smartnumbers in Australia, including the allocation and use of these numbers. They also ensure that smartnumbers are used in compliance with the relevant legislation and regulations, and take action against businesses that breach these rules.


In conclusion, smartnumbers are a unique and memorable way for businesses to connect with their customers. By providing customers with an easy-to-remember telephone number, businesses can encourage more people to call and increase their call volume. This, in turn, can help businesses to build their brand recognition, improve their customer recall, and generate more revenue. However, businesses should carefully consider their specific needs and goals before deciding to use smartnumbers, and weigh the potential benefits against the costs and limitations of this marketing tool.

6th February 2023
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